本课程向学生介绍有关电子商务基本概念的理解以及背后的理论解释。在本课程当中的电子商务并不仅仅指在互联网上买卖商品的行为。
本课程是基于企业有关IT或者网络信息技术在企业应用的理论解释，给学生搭建理解现代信息技术以及未来信息技术对整个商业活动影响的框架。
参考教材：王健编著《电子商务导论》
授课教师：王健教授
- Teacher: Jian Wang
This course is to give you an overview of understanding about all the issues in global e-commerce and digital trade.
This course is for UIBE overseas graduate students. Two classes share the same course content. We have students from the School of International Trade and Economics, and the students in another class from the School of Information Management.
Please make sure you make the appropriate enrollment (Enroll yourself into the SCHOOL you are studying with).
Instructor:
Wang Jian, Chair Professor of international and e-business, School of International Trade and Economics, UIBE
- Teacher: Jian Wang
本课程是针对对外经济贸易大学本科数字贸易实验班和跨境电商实验班开设的课程。
授课教师：王健教授
参考教材：《跨境电子商务》（王健主编，北京大学出版社）
请选择这门课程的同学点击右边图标，将自己录入（enroll）课程。录入（enroll）课程后，你才能看到课程内容。
Course section titled “How new companies that scale company value rapidly use e-commerce”.
This course section is part of UIBE’s course titled
“Cross-border e-commerce practical workshop.”
- Teacher: Jian Wang
授课教师：王健教授
参考教材：《电子商务导论》（王健编著，对外经济贸易大学出版社）
- Teacher: Jian Wang